A born entrepreneur and performer, Natalie Plain founded her own thriving candy distribution business in middle school, going as far as creating a credit card system for classmates who ran out of their allowance money at the end of the week -- while also performing as a Disneyland parade dancer on the weekends. After graduating from college, Plain was selected to serve as a White House Intern in the Clinton administration, working as a ghostwriter for President Clinton and a press assistant to Hillary Clinton.

Upon returning to her native Southern California, Plain pursued a career in television, quickly working her way up to the role of Producer on the syndicated reality program, Real TV. It was at Real TV where she met her husband Bob, who quickly noticed her entrepreneurial spirit and encouraged her to pursue her dream of starting her own business.

Drawing upon her obsession with grooming her eyebrows, Plain conceived Billion Dollar Brows in 2004 after she discovered a dearth in the marketplace for a cosmetic line that solely focused on eyebrows. Launching online with Billion Dollar Brows's first SKU, Brow Boost, a conditioning treatment that helps restore thin, over-tweezed eyebrows, Plain quickly grew the line to include gels, powders, pencils, and tools -- all solely designed for eyebrows.

Under Plain’s guidance, Billion Dollar Brows has grown from a tiny internet startup to a burgeoning brand with domestic and international distribution in the UK, Japan, France, Scandinavia, New Zealand and the UAE. In 2011, Plain was awarded her first patent for her invention, the Brow Buddy Shaping Tool. The Brow Buddy shows exactly where to start, arch, and end your brows utilizing your unique facial symmetry. In addition to her duties at Billion Dollar Brows, she has also authored the definitive book about eyebrow beauty and style, The Plain Truth About Brows.

Billion Dollar Brows has been featured on Good Morning America, The Today Show, Rachael Ray Show, The Doctors TV Show, E! News. Plain herself has appeared on Extra, QVC, TVSN Australia, The Shopping Channel Canada, Martha Stewart Radio and even the Adam Carolla Show, where she supervised the first-ever waxing of the comedian’s unibrow. 

She lives in Coto de Caza, California with her husband and business partner Bob and their two children, Avery and Jack.